Planning a corporate event can be exciting yet daunting. It is important to remember that the ultimate success of your gathering hinges on more than just logistics; it’s about creating a buzz that resonates with your audience. Enter the world of email marketing – a powerhouse tool that can turn your event promotion into an art form.
In this post, we’ll explore leveraging email campaigns effectively, from pre-event anticipation to post-event follow-ups. Plus, we’ll throw in some tips on using PosterMyWall to craft visually stunning emails that grab attention.
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1. Craft an unforgettable save-the-date email
Your save-the-date email is the movie trailer, the sneak peek that leaves them wanting more. To make it unforgettable, consider incorporating a teaser video or a captivating GIF that encapsulates the essence of your event.
A compelling subject line is the key to ensuring your email isn’t lost in the inbox abyss. Try to keep it under 50 characters for maximum impact. Remember, brevity is the soul of wit! Consider including a link to a teaser page on your website for those hungry for more details.
2. Build anticipation with countdown emails
As the event draws near, you can nudge the excitement in your audience by incorporating a countdown email into your email marketing campaign. Each can unveil a unique aspect of your event – an exclusive speaker reveal, a behind-the-scenes snippet, or a sneak peek of event swag.
Spice up your subject lines to mirror the festive countdown vibe. Injecting a bit of FOMO (Fear of Missing Out) is acceptable! Offer exclusive early-bird perks for those who register during the countdown if your event includes marketing any new products or services.
3. Design stunning invitations
Invitations are the heart of events; they give recipients a peek into the event’s theme and can even get them excited if you get the aesthetic and appeal right with them. PosterMyWall is your artistic accomplice here that can introduce you to countless graphic designing tools and make the job easier for you.
Beyond your event details, consider adding a personal touch by including a short video message from the event host. Ensure your CTA (Call to Action) button stands out – it’s the golden ticket. And don’t forget to optimize your design for mobile users; they make up a significant chunk of your audience.
4. Personalize invitations based on segmentation
Segmentation is your secret weapon to promote your event effectively via email marketing. Tailor your invitations based on the unique preferences of different segments of your audience. Personalization extends beyond just names; consider their past interactions with your events.
You can use corporate email templates to select the right email style for each segment to step it up a notch. If they loved a particular speaker last time, highlight if they’re returning. Craft personalized subject lines to increase open rates, like “Exclusive Invitation, [Name] – Your Must-Attend Event Awaits!”
5. Leverage automation for seamless reminders
Automation is your trusty backstage crew, so employ it in your email marketing campaign. Set up automated reminders that provide valuable information in bite-sized pieces. Ensure your emails are mobile-responsive because your attendees will likely check them on the go.
Consider incorporating a clickable calendar link to make it easy for them to add your event to their schedule. However, it is vital to ensure that the plan aligns with your event planning and execution timetable to ensure clarity among the recipients. Send a pre-event checklist in the final reminder email to help attendees prepare.
6. Amplify post-event vibes with gratitude
The show might be over, but the memories are fresh. In your post-event email, go beyond a simple thank-you. Share highlights, testimonials, and a blooper reel to keep things light-hearted. Include links to downloadable resources or presentation slides for added value.
Express genuine gratitude, showing that their presence made the event a success. As an extended gesture of appreciation, you can even email your attendees their pictures or video snippets of the event to help them hold on to the memories of the event. Consider a limited-time post-event offer or discount for attendees to keep the engagement going.
With the above tips, you can market your event effectively via email marketing. However, do make sure that you effectively highlight the USPs of your event in your email campaign and bring them to life in reality.
It is important to stay authentic to your company’s mission and vision when opting for event marketing, and your campaign and the event must align with your corporate values to build trust in your existing and potential clientele. Good luck!
