A tastefully designed business card can become a great marketing tool for your business. It has the potential to help make the first impression of your company in front of potential clients. However, the trend of traditional business cards seems to be dying. Nowadays, businesses prefer to go with a digital business card that is more customizable, flexible, and interactive.
Traditional or digital business cards remain a vital tool to introduce your company. Therefore, it is imperative to design a business card that stands out. This article stipulates several effective ways to create a successful marketing business card.
Tips For Designing A Marketing Business Card
1. Use Color Pallets Wisely
Visible appearance is the first thing clients notice about a business card. Therefore, choose a color scheme that complements your brand identity. If designed and implemented carefully, business cards have the potential to enhance brand awareness.
2. Include Your Logo
In addition to the right color scheme, do not forget to add your business’s logo to your card. With the help of a color pallet and logo, anyone can easily identify your brand. This logo should not be too big or too small compared to the size of the card. Similarly, place the logo strategically on the card to make it easily visible. For instance, consider the corner or the center.
3. Use of Typography
In simple words, the fonts you use make a great impact. The selection of fonts depends on the type of business and target audience. For instance, a modern business with youth as a target audience will use different fonts compared to a traditional business with professionals as a target audience. Further, the font should be legible.
4. Give Your All Contact Details
In addition to the basic details such as name and phone number, include other contact details, such as:
- Email address
- Website URL
- Social media handles such as LinkedIn, Twitter, YouTube, and Twitter
Further, local businesses can also include addresses in their business cards.
5. Choose A Relevant Profile Photo
A real estate agent adds a perfect house as a profile picture, whereas an insurance broker adds a mug shot. As evident, the use of a profile photo does make sense. However, using the latest, appropriate, and professional profile photo is advisable.
6. Do Not Overdo It
The main aim of a business card is to convey information, so keep it as straightforward as possible. Many businesses overlook this aspect and sometimes forfeit the functionality in pursuit of making the card fancy. Therefore keep in mind the following aspect:
- Keep the text readable
- Do not overstuff the card with unwanted information
- Do not use too much contrast
- The selection of font should complement your business identity
If you want to convey additional information, use the reverse side of the card.
There is no scope for typos or other mistakes on the business card. It can significantly damage the reputation of your business and put a bad impression on the clients. Therefore, proofread the content before printing or publishing a digital business card. Further, check the accuracy of all of your contact information.
8. Add A QR Code
Clients can scan a QR Code to visit your website or the landing page of your choice. Adding a QR Code is a great way to showcase your commitment to digital advancement. Furthermore, you can also use QR codes for discounts and coupons.
9. Add A Call To Action
Do not fail to add a call to action that encourages recipients to take some action. You can include CTA, such as scanning the QR code for a discount, visiting our website now, calling for a free consultation, or following us on social media.
10. Update Your Cards Regularly
As and when an appointment or contact changes, update the business card accordingly. Outdated information on your business card creates confusion and sends a bad impression. Today, digital business cards offer real-time updates, which is more professional and convenient.
An effective business card is the key to making a memorable impression and enhancing brand awareness. Therefore, ensure to give correct and precise information with the help of legible text. You can showcase your brand identity by including logs and color schemes. However, to make the card stand out, do not compromise on the functionality.