A thumbnail refers to a banner used to advertise what is in the video. It is the first impression you will put on your audience, so it must be clear and attractive. It seems like a simple small thing, but it greatly impacts your views. It is not wrong to say that the number of views on your videos depends on your thumbnail. If your thumbnail is attractive, there is a high chance that the viewer will click on it. As we all know that there is very high competition, and we need to differentiate ourselves even from the small factors, including thumbnails. So, it is very important to create the thumbnails correctly.
In this guide, we will show you some tips for creating high-CTR thumbnails. But first, let’s understand what high-CTR thumbnails are.
What Exactly Are High CTR Thumbnails?
CTR stands for click-through rate, and it refers to the number of views your video got divided by the number of impressions. The more views you are getting, the high CTR you’ll have, whether it is related to your digital channel or a website. Now let’s talk about thumbnails in the context of CTR! The thumbnails which get you a huge number of clicks are called high-CTR thumbnails. It might be confusing. For example, if you have uploaded a video on YouTube or Facebook, you’ll need to add a thumbnail. If the thumbnail is attractive, there are more chances that anybody who sees your video in their feed will click on it. And now, let’s see how to create these winning high CTR thumbnails.
Tips To Create High CTR Thumbnails
A thumbnail is a must-have factor when you are uploading a video on any platform but optimizing it and making it right is also very important. For example, if you are stuck while designing your thumbnail, you can take help from a YouTube thumbnail maker, as this app will provide many attractive templates for thumbnails. You can pick up any of them. Same as the design of the thumbnail, there are many more things to focus on! Have a look at them as well.
1. Follow The Accurate Dimensions
Whether you are publishing your video on YouTube, Facebook, or any other platform, follow the right dimensions of that specific platform. Here are the exact thumbnail dimensions of YouTube, Facebook, and Instagram:
- YouTube (1280 x 780 pixels)
- Facebook (1200 x 675 pixels)
- Instagram (420 x 654 pixels)
Sometimes, it may be challenging to create a thumbnail exactly of the specific dimensions so that you can take help online. For suppose, if you want to make a thumbnail for your YouTube video and also want to follow the exact dimensions of YouTube, you can search for it and then create the thumbnail according to the specific dimensions.
2. Use A Still Image
A still image is always a good choice rather than using any video clip or a dynamic picture because it can give a clear message. You can even use any image from your video instead of capturing a new one. Do you know what the best thing is? For example, if you are going to upload a video on YouTube and you don’t have a thumbnail, don’t worry! YouTube will select a still image from your video for the thumbnail. But this is not something we encourage if you want to improve the CTR. Create your own fresh and attractive thumbnail
3. Write Engaging Text
Undoubtedly, thumbnails are incomplete without any text on them, so write some engaging text on your thumbnail pictures. Try to add text that clearly shows your video’s purpose and content. For example, you have created a video on a car review, so this is what you may add in your thumbnail: “Just one more review, I promise.” This is an example as it gives a clear sign to your audience that you have already reviewed many cars, which shows your dedication and gives a funny impression.
So, it is vital to attract your audience before letting them into the video. Giving a clear idea is very important, especially when creating High CTR thumbnails. You must never add misleading information in your thumbnail. The click-bait text on thumbnails will create mistrust among the audience, and whoever clicks to watch your video will face dissatisfaction and might leave a bad comment.
4. Create Your Theme
Before creating a thumbnail, finalize your theme and try to make every thumbnail using it. It must be according to your channel; if you are uploading videos on home decor, you must design your theme accordingly. Your theme must explain what a channel or a video is about. So, while finalizing your theme, keep all these things in your mind.
The video’s thumbnail is the first impression you put on your viewer, so it must be as good as your video itself. It is not wrong to say that viewers decide whether to play a video just by looking at the thumbnail.
We have mentioned all the necessary tips that add value to your thumbnail and make it a high CTR thumbnail that forces people to at least play the video. You can go through them and make your thumbnails impressive.