You will be surprised to know that Spanish is the third most used content language on the internet after English and Russian. And even if you are not dealing directly with the Spanish market and are confined to only the U.S market, you should consider the fact that the U.S has recently declared itself as the fourth-largest Spanish-speaking country after Mexico.
So, it doesn’t matter whether you still haven’t crossed the US boundaries or are targeting a Spanish country, you have to consider the Spanish language as more than 4% of the people on the internet consume content in the Spanish language only. This is why you should get rid of your English hangover and start using Spanish as an important part of your content strategy.
But this doesn’t mean that you would have to hire SEO experts, content writers, and digital marketers who speak Spanish, you will have to just find Spanish document translation services as right from marketing content to legal papers, they can translate everything. But to use Spanish document translation services, you would have to understand the importance of Spanish translation in the first place. Ahead are the reasons why a lack of Spanish translation might be holding you back on the internet.
1. Your English Website Is Not Making Much Profit
According to the latest data published by Pew Research Center, there are more than 890,000 Hispanics living in North Carolina and there are many American Hispanics who use Spanish as their first language. This is a large segment of the audience on the internet that you might be missing just because you have an English website only. Not to forget, all the people who use Spanish as their first language have browser settings in Spanish and therefore, your English-only website is less likely to appear in such search results.
Google Translator is there to help people but, in most cases, it is not enough and sometimes it proves to be inaccurate as well. Also, it fails to capture the cultural relevance during translation, and therefore, people avoid using it for professional purposes. So, the only way to make out for this loss is to choose Spanish document translation services and translate your website into Spanish.
2. Target A New Audience Segment
Since the US. is the fourth largest Spanish-speaking country in the world, the chances of a Spanish-speaking person visiting your website and leaving it in just a couple of seconds just because of the language barrier is high. Without certified transcript translation, there is always going to be a large audience that is simply not getting your message.
According to a new study, a vast majority of internet users love browsing the digital realm in their native language and if you don’t wish to miss out on this vast majority of internet users, you must opt for translation services and get your website translated into the Spanish language.
3. It Is Necessary Because Of Your Industry
Although English-to-Spanish translation of websites is not confined to any particular type or size of business, there are a few industries where English-to-Spanish translation becomes almost inevitable. If you are running an eCommerce business that ships globally then opting for certified transcript translation becomes a no-brainer. All international customers, especially Spanish-speaking customers will be more interested in buying a product from your website if the information is available in their native language.
Some other industries where the use of English-to-Spanish translation becomes imperative are government agencies, construction, and any kind of website that offers legal services.
4. For Better SEO
When used properly, multilingual SEO can help you boost your search engine ranking and visibility, and this is another reason why you should never overlook certified transcript translation. This makes complete sense as instead of just targeting the English keywords, you would be using Spanish keywords as well.
So, just by translating your website into Spanish, you increase your chances of being found on the internet and this can add up to your revenue. Also, when your website is available in the Spanish language, a Spanish-speaking person will spend more time on your website, and this decreases the bounce rate of your website.
Overall, the Spanish translation of your website creates a win-win situation for you in terms of SEO and on the internet, you need to be found by the customers first only then they will go through your quality products and services. Results in terms of SEO might take time to become palpable but in the long run, it is surely going to help you.
Spanish is one of the most used languages on the internet and if you don’t want to miss this big opportunity, you must find a professional, experienced, and reliable translation service-providing company and get your website translated into Spanish without any second thoughts. You may visit Languex translation if you require fast, accurate, and affordable spanish translation services.